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Macy's teams with Facebook to bring new brands to pop-up shops for the holidays

Some of the experiences by Macy's will be augmented by new technologies. The department store chain is adding virtual reality headsets to some of its stores to make it easier for customers to visualize furniture that is not stocked, or to use an app to "see" it placed in their own homes. Macy's will have this technology in about 70 locations by November. Stores that already have it have seen customers' overall basket sizes rise by more than 60 percent, the company said. And the technology is also helping reduce the amount of returns made for purchases, according to Macy's. In the beauty department, Macy's is in the process of adding virtual mirrors to some of its U.S. stores where shoppers can "try on" lipsticks and eye shadows. Similar to what it's doing with furniture, Macy's is working to add new features to its mobile app for shoppers to test beauty http://shoppingegm.wpfreeblogs.com products using their cellphones. To help with employee training, Macy's is rolling out the "Beauty Playground." The company considers this a "handbook" for employees, who it wants to be specialists.

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